Where tobacco meets technology

IQOS is the new alternative to smoking that heats real tobacco rather than burning it, providing a unique experience that is familiar yet revolutionary

How IQOS Works

Through its specially designed and patented HeatcontrolTM Technology, IQOS heats real tobacco up to 350°C and controls the temperature to ensure there is no combustion. Cigarettes, on the other hand, burn tobacco at temperatures up to 800°C.

The result? Real tobacco taste with 95% less harmful chemicals compared to cigarettes*, no smoke, no ash and less smell.

IQOS is not a vape. By using real tobacco instead of liquid, IQOS delivers a more familiar and satisfying taste experience.
It’s designed to closely mimic the ritual of smoking with similar in-hand and in-mouth experience and finite duration.

80% of smokers who try IQOS for 7 days switch completely from cigarettes.**

What are the main benefits?

Less risk than continuing to smoke

IQOS emits 95% less harmful chemicals compared to cigarettes.*

Cost Saving

A smoker that consumes on average 10 cigarettes per day can save £1000 per year when switching to IQOS.

Less impact on you and those around you

With IQOS there is no ash, no smoke or cigarette-like smells and no impact on indoor air quality. 

The Science

Over £4 billion has been invested over 10 years in research and development, to perfect the technology and design.

*Important information: It does not necessarily equal a 95% reduction risk. IQOS is not risk free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
**Source: Philip Morris Limited consumer insights data. Based on regular SMS conversion checks (opted-in consumers) during the period 10/11/2018-06/06/2019

Compare our IQOS Products

Consecutive uses 2 uses 10 uses
Charging time Holder: Average 5.15 min (for 2 consecutive uses) Pocket charger: 120min for 20 sessions 75mins for 10 sessions Holder: Average 4.10 min Pocket charger: 120min for 20 sessions
Number of uses before recharge is needed 20 uses 10 uses 20 uses
Battery life Up to 14,600 uses Up to 14,600 uses 7,300 uses
Charging port
Cleaning frequency After every pack of HEETs After every pack of HEETs After every pack of HEETs

What are HEETS?

IQOS uses HEETS tobacco sticks to provide the taste and satisfaction of real tobacco. Offered in 9 variants, HEETS tobacco sticks are available across the UK.

Why not Try Before You Buy?*

Interested in heated tobacco but not ready to commit?
VPZ & IQOS offer you the chance to try IQOS for 14 days for £10 !

*Pay £10 to start your trial, pay later to keep your device


How is IQOS different from e-cigarettes/vaping?

Both IQOS and E-Cigarettes are different from smoking as they do not burn anything. 
E-cigarettes create a vapour from a liquid containing nicotine while IQOS creates a vapour from a HEETS tobacco stick, which contain real tobacco.

How long does it take to use one HEETS tobacco stick? How many puffs?

Each HEETS tobacco stick can be used for up to six minutes or 14 puffs, whichever comes first. This is comparable with a standard cigarette. 

How long does it take to charge?

The IQOS Duo’s Holder battery takes about 5 minutes to charge in full, but one stick can be used after just 90 seconds of charging. Also remember to recharge the Pocket Charger after about 20 uses, using the USB-C cable or power supply. It takes about 120minutes to fully charge

What happens when I run out of tobacco sticks?

IQOS is designed to be used with HEETS tobacco sticks which are available in eight flavours: Sienna, Teak, Amber, Yellow, Sienna caps, Blue, Green, Turquoise. HEETS can be purchased online, in an our our VPZ stores, and in many other locations throughout the UK

How do I clean an IQOS device?

It’s easy. Once a day, remove the cap from the Holder, insert the supplied brush and give it a twist. If there’s any tobacco stuck in there, rotate the device and give it a gentle tap. After every 20th HEETs, do a deep clean, using the cleaning sticks.