Try before you buy*

How it works…

  • Pay £10 for the trial kit.

    Each trial kit includes 4 packs of HEETS and a brand new device. Choose between Mixed HEETS or Menthol HEETS for your trial kit.
  • Enjoy IQOS for 14 days with personalised support

  • At the end of your trial you decide, buy the device (£69 for IQOS 3 DUO or £39 for IQOS 2.4 PLUS)

    or return it for free.
Pay £10 to start your trial, pay later to keep your IQOS trial kit or return it for free. T&Cs apply.

What are the main benefits?

The Science

Over £3 billion has been invested over 10 years in research and development, to perfect the technology and design

Less impact on you and those around you

With IQOS there is no ash, no smoke or cigarette – like smells and no impact on indoor air quality

Cost Saving

A smoker that consumes on average 10 cigarettes per day can save £1000 per year when switching to IQOS*

How IQOS Works

IQOS is a new alternative to smoking that heats tobacco rather than burning it. IQOS produces 95% less harmful chemicals compared to cigarettes.** By using real tobacco instead of liquid, IQOS delivers a more familiar and satisfying tobacco experience. 80% of smokers who try IQOS for 7 days switch completely from cigarettes.***

**Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk

What are HEETS?

HEETS are specially designed sticks intended for exclusive use with IQOS heat not burn technology to release flavour. Each pack contains 20 tobacco sticks, HEETS are readily available to purchase at various locations across the UK or online.

IQOS 14 Day Trial available in VPZ stores!

FAQs

How is IQOS different from e-cigarettes/vaping?

Both IQOS and E-Cigarettes are different from smoking as they do not burn anything. 
E-cigarettes create a vapour from a liquid containing nicotine while IQOS creates a vapour from a HEETS tobacco stick, which contain real tobacco.

How long does it take to use one HEETS tobacco stick? How many puffs?

Each HEETS tobacco stick can be used for up to six minutes or 14 puffs, whichever comes first. This is comparable with a standard cigarette. 

How long does it take to charge?

The IQOS Duo’s Holder battery takes about 5 minutes to charge in full, but one stick can be used after just 90 seconds of charging. Also remember to recharge the Pocket Charger after about 20 uses, using the USB-C cable or power supply. It takes about 120minutes to fully charge

What happens when I run out of tobacco sticks?

IQOS is designed to be used with HEETS tobacco sticks which are available in six flavours: Sienna, Amber, Yello, Blue, Green and Turquoise. HEETS can be purchased online, in an our our VPZ stores, and in many other locations throughout the UK

How do I clean an IQOS device?

It’s easy. Once a day, remove the cap from the Holder, insert the supplied brush and give it a twist. If there’s any tobacco stuck in there, rotate the device and give it a gentle tap. After every 20th HEETs, do a deep clean, using the cleaning sticks.

*Assumes average price of cigarettes at £10.77 per pack. Source: ONS dataset. Average price – Cigarettes 20 king size filter, 2019.

Source: *** Philip Morris Limited consumer insights data. Based on regular SMS conversion checks (opted-in consumers) during the period 10/11/2018 - 06/06/2019