As the UK's leading e-cigarette store, VPZ aims to use vaping to facilitate a smoke-free future. Vaping is at least 95% safer than smoking (Public Health England), and with the assistance of our vaping specialists, we have successfully helped over 700,000 people quit.

To help improve your chances of quitting, we developed the Vape Clinic. The Vape Clinic is a tailored service delivered by our E-cig specialists to help you stop smoking through vaping. We are so confident in this service we offer a money-back guarantee should you fail to quit smoking. Book an appointment today and start your quitting journey. 

We stock a massive selection of e-liquids, vape kits, mods, tanks, coils, vape bars and more. Our range of e-liquids are available in a variety of strengths and flavours. 

All products we stock are TPD compliant and registered with the MHRA. We pride ourselves on only working with the best e-liquid brands such as Pacha Mama, Riot Squad, YETI, and our very own Absolute. The best e-liquid requires the latest vape hardware, and we are proud to work with top brands such as Innokin, Smok, Geekvape and more. 

Since opening our first store in 2012, we have expanded to over 150 UK locations and built a thriving e-commerce business. As an industry leader, we get the opportunity to work on the research and development of exceptional devices. Created in partnership with Innokin, the recently launched LiMAX gives our customers exclusive access to a unique, easy-to-use, and powerful vape. 

Great vape devices demand the best liquids, and that's why we created Absolute. Made in our UK based lab, our e-liquids only use the highest quality food and medical-grade ingredients. VPZ has a team of flavour experts who mix, blend and craft the unique e-liquids our customers love.

Whether you're shopping in-store or online, VPZ will help you find the best vape at the most affordable price. We have a range of purchasing options available and free-delivery available with any purchase over £45 across the UK.