What strength e-liquid should I use?

If you have just started vaping and are unsure which nicotine strength to choose, we are here to help! We understand it can be daunting at first when you are just starting out and with over 500 flavours and multiple nicotine strengths it can be difficult choosing what is right for you!

There are several nicotine strengths that you can choose from based on recommendations for how many cigarettes you are currently smoking per day:


3mg/ml or 0.3% (Very low) - suitable if you are smoking less than 5 a day.

6mg/ml or 0.6% (Low) - suitable if you are smoking 5 to 10 a day.

12mg/ml or 1.2% (Medium) - suitable if you are smoking 10 to 15 a day.

18mg/ml or 1.8% (High) - suitable if you are smoking 15 to 20 a day.

20mg/ml or 2.0% (Very high) - suitable if you are smoking more than 20 a day.

Using the wrong nicotine strength in your e-liquid can lead to a nicotine overdose which can cause nausea, headaches, insomnia, vivid dreams, fast pulse and many other side effects. Alternatively, using a nicotine strength that’s too low might have you still craving those cigarettes.

We pride ourselves on getting to know our customers and helping them throughout their vaping journey. When you are first starting out on your vaping journey, we would always recommend speaking to one of our helpful team members at your local VPZ where possible.

Find your local VPZ store using our helpful Store Locator