VPZ Vaper Statistics
VPZ Vaper Statistics

Did you take part in our recent surveys? In September 2018 and June 2019 we sent out surveys to our online and retail customers to find out more about their vaping journeys, why they made the switch to e-cigarette starter kits and to get some real results that show the success of making the switch to vaping!

The Results Are In…

People make the switch to vaping for various reasons, so let’s have a look at why our customers made the choice to become smoke free.

Over 85% of our respondents have tried to make a lifestyle change recently. 55% of those people decided that cutting back on cigarettes or quitting smoking altogether was their number one priority.

Thinking of making the switch but unsure of where to start?

We’re Here To Help …

If you’re looking to join the 2.9Million people who have already quit smoking with the use of an e-cigarette starter kit * then, we would recommend starting out on a device that feels familiar, or a device that we call mouth to lung (MTL). 

An MTL device features a tight draw, similar to and mimicking the sensation of a cigarette. This style of e-cigarette starter kit, combined with the correct nicotine level for your needs we believe this to be a great starting point for your journey.

A great vaping starter kit would be the Innokin T18-E II Kit, this is a low maintenance e-cigarette starter kit that provides you with everything that you could need to start your journey towards a cigarette free life.

Let's take a closer look at what’s in the box...

 An impressive 1300mAh battery which is large enough to store power to last you through the day. The battery itself is very simple to use, it runs on a smooth one button operation - 3 clicks for on, 3 clicks for off and to take a draw all you need to do is press and hold this button whilst in use.

The Innokin Prism T18-E II Tank which uses a top filling system to ensure that filling your tank with your chosen eliquid is quick, easy and most of all minimises the risk of unwanted spillages! The Prism is made from Stainless Steel and Pyrex to ensure that it is durable and will last over a long period of time. You will also receive 2 x 1.5ohm coils which are installed into the tank. 

Accessories - Magnetic Cap to prevent dust making its way into your device whilst in a pocket or bag, Spare O-ring seals to replace any that potentially get worn down over time. A trusted USB cable which we would always recommend solely using for your new device and last but not least your Quick Start Guide and User Manual which contains your warranty card, warning booklet and battery safety card.

Unsure of which nicotine strength to choose for your new e-cigarette starter kit? Check out our helpful guide ‘Are you using e-liquid with the right strength of nicotine’.

We spoke to Joanna at the start of the year to hear how VPZ and vaping helped her to quit smoking.


“I decided to go into my local VPZ to make the switch. Three years later I’ve been smokefree and I’ve never looked back. I would say if you are considering stopping smoking you are halfway there. You have to want to stop to be able to achieve your goal of quitting. The staff in VPZ are brilliant and will go out of their way to help you kick the habit. I wish I quit sooner.” - Joanna

You can read more of Joanna’s story here

Our vaping experts are on hand to help you make the switch. With over 125 stores Nationwide, there is sure to be a VPZ just around the corner. Not sure where your local store is?


Ref *https://www.nhs.uk/smokefree/help-and-advice/e-cigarettes


  • Cohort: VPZ  retail loyalty card customers, randomised from all buying pattern groups (including inactive) with approximate proportions preserved.
  • Dates of survey releases: September 2018 & June 2019
  • Responses: 5142
  • Survey delivery: email directing to online survey, Survey Monkey